Publicly Discoverable Trophy Domain Name Sales - Brannans - Domain Name Broker

Brannans - Domain Name Broker - Domain Acquisition Brokers > Resources > Domain News > Publicly Discoverable Trophy Domain Name Sales

Here is a list of publicly discoverable trophy domain name sales since 1999. All trophy domain names are also premium domain names, but there is a difference. Trophy domain names are either very short 1-3 character domains or they’re one-word or two-word domains. They are always .COMs.

How strong are trophy domain names in 2019? Stronger than ever. Earlier this year, the 5-letter, 1-syllable, 1-word .com domain name voice.com sold for $30,000,000. Just for the domain name.

They’re also generic in nature. They generally represent category defining keywords (Batteries.com, Career.com, Doctors.com) but they could be animals (Bulldogs.com, Devils.com, Gophers.com) or something else that’s short and memorable (Meme.com, Dojo.com, Canes.com).

(Let us know if you’re interested in any of the trophy domain names listed above.)

What you’ve got to realize is that trophy and premium domain names represent the most valuable indefinite-lived intangible assets of the internet age. They’re valuable pieces of intellectual property that companies use as their corporate identity.

Trophy Domain Name	Selling Price	Year
Cars.com*	$872,000,000	2015
LasVegas.com	$90,000,000	2005
CarInsurance.com	$49,700,000	2010
Vegas.com	$38,000,000	2015
Insurance.com	$35,600,000	2010
VacationRentals.com	$35,000,000	2007
PrivateJet.com	$30,200,000	2012
Voice.com	$30,000,000	2019
Batteries.com	$20,500,000	2007
Bookings.com	$20,000,000	2012
Internet.com	$18,000,000	2009
360.com	$17,000,000	2015
Insure.com	$16,000,000	2009
Fab.com	$15,000,000	2014
Bankaholic.com	$15,000,000	2008
Sex.com	$13,000,000	2010
IRS.com	$12,500,000	2007
Hotels.com	$11,000,000	2001
CardRatings.com	$10,200,000	2008
Fund.com	$10,000,000	2008
Porn.com	$9,500,000	2007
Shoes.com	$9,000,000	2017
Porno.com	$8,900,000	2015
FB.com	$8,500,000	2010
RealEstate.com	$8,500,000	2011
WE.com	$8,000,000	2015
Business.com	$7,500,000	1999
Diamond.com	$7,500,000	2006
Beer.com	$7,000,000	2004
Z.com	$6,800,000	2014
iCloud.com	$6,000,000	2011
Israel.com	$5,900,000	2008
Casino.com	$5,500,000	2003
Slots.com	$5,500,000	2010
Toys.com	$5,100,000	2009
AsSeenOnTv.com	$5,100,000	2000
Snap.com	$5,000,000	2016
SEO.com	$5,000,000	2007
Property.com	$5,000,000	2011
Korea.com	$5,000,000	2000
Clothes.com	$4,900,000	2008
Medicare.com	$4,800,000	2014
IG.com	$4,700,000	2013
Marijuana.com	$4,200,000	2011
GiftCard.com	$4,000,000	2012
Freeport	$4,000,000	2008
YP.com	$3,900,000	2008
HG.com	$3,800,000	2016
MI.com	$3,600,000	2014
Shop.com	$3,500,000	2003
Game.com	$3,400,000	2014
AltaVista.com	$3,300,000	1998
Wine.com	$3,300,000	2003
Software.com	$3,200,000	2005
Whisky.com	$3,100,000	2013
Vodka.com	$3,000,000	2006
Candy.com	$3,000,000	2009
Loans.com	$3,000,000	2000
Wines.com	$2,900,000	2004
Fly.com	$2,900,000	2017
Shopping.de	$2,900,000	2009
CreditCards.com	$2,800,000	2004
KK.com	$2,700,000	2013
Pizza.com	$2,600,000	2008
Social.com	$2,600,000	2011
Tom.com	$2,500,000	1999
Investing.com	$2,500,000	2012
Coupons.com	$2,200,000	2000
Computer.com	$2,100,000	2007
114.com	$2,100,000	2013
Vivo.com	$2,100,000	2016
ETH.com	$2,000,000	2017
Express.com	$2,000,000	2000
Telephone.com	$2,000,000	2000
England.com	$2,000,000	1999
Freedom.com	$2,000,000	2017
37.com	$2,000,000	2014
Savings.com	$1,900,000	2003
Mortgage.com	$1,800,000	2000
Seniors.com	$1,800,000	2007
Fly.com	$1,800,000	2009
Dating.com	$1,800,000	2010
20.com	$1,800,000	2017
Auction.com	$1,700,000	2009
DataRecovery.com	$1,700,000	2008
Branson.com	$1,600,000	2006
Ticket.com	$1,500,000	2009
MarketingToday.com	$1,500,000	2005
Cameras.com	$1,500,000	2006
Russia.com	$1,500,000	2009
Tandberg.com	$1,500,000	2007
eBet.com	$1,400,000	2013
Power.com	$1,300,000	2014
MM.com	$1,200,000	2014
LA.com	$1,200,000	2016
Find.com	$1,200,000	2004
Phone.com	$1,200,000	2003
MyWorld.com	$1,200,000	2017

*Cars.com – Did not trade hands for this amount. The company placed this value on the domain name in SEC filings. They listed it as an indefinite-lived intangible asset.

As you can see, if you’re considering a purchase of a trophy domain name, it’s going to require a significant investment.

When it comes to acquisitions of domain names not for sale, we’ve represented many companies and helped them get the assets they want. You shouldn’t try to make a grab for a domain name of this calibre without retaining the services of a seasoned professional brokerage firm to represent your interests. We have worked with companies of all sizes to help them get the domain name they want. We regularly work with publicly traded companies. We also regularly work with startups ranging from those that are bootstrapped to those that have raised a Series E round.

We also represent domain owners to help them sell their trophy and premium domain names.

Bidding for Batteries.com

Brannans.com, global domain name and acquisition specialists, has partnered with Escrow.com for registration deposits for the auction of Batteries.com. Bidding in the auction for Batteries.com is only possible after your identification has been confirmed and you have received the “Payment Secured” email from Escrow.com. If you still need to take that step, please see instructions here.

Once you have received the “Payment Secured” email, you can use the system here to place your bid. You will be eligible to place your bid in the private auction starting on February 25 at 2:00pm EDT and ending on March 24 at 8:00pm EDT.

You will only be able to place one bid for the entire duration of this auction.

Step 1 of 5

Escrow.com Transaction Details

Domain Name: Batteries.com
Confirm Domain Name*

Please enter the Domain Name you are bidding on.
Confirm Email used for Good Faith Deposit at Escrow.com*

Name*
First Last
Phone*
Address*
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
I am bidding on behalf of a company.*
- Yes
- No
Business Address*
Business Name Address City State / Province / Region ZIP / Postal Code Country
Referral Source*

Did you hear about the Batteries.com auction from a specific person or company? (If so, please let us know their name and company. If not, please put "no." Your answer in this field will not affect the outcome of the auction or cost to you in any way.)

Bidding for Batteries.com:

You are about to place a bid in the private first-price, sealed-bid, reserve auction for Batteries.com.

THE AUCTION ENDS WHEN A BID IS PLACED THAT IS AT OR OVER THE RESERVE PRICE, OR WHEN THE OWNERS DECIDE TO CLOSE THE AUCTION TO FURTHER BIDDING, WHICHEVER COMES FIRST.

THIS IS THE ONLY BID YOU WILL BE ABLE TO PLACE FOR THE PRIVATE AUCTION. MAKE SURE YOU'RE PLACING THE BEST BID YOU'RE WILLING TO MAKE. YOU WILL NOT BE ABLE TO GO BACK AND CHANGE YOUR BID ONCE IT HAS BEEN SUBMITTED.

The reserve price will not be disclosed. Bidders will not be able to see offers from any other participants. There will be no opportunity to increase your bid against other bidders as all bids are confidential.

At the end of each day during the Private Auction, if a bidder places a bid over the reserve price then they will be the winning bidder. If multiple bidders place bids over the reserve price on the same day, the higher of the bids will be the winning bidder. If no bids are placed over the reserve price, the private auction continues and all bids remain binding until the end of the private auction.

All private bids will remain confidential for the duration of the private auction. If no bids have been received that are over the reserve price the domain owners have the option to take the highest bid placed in the private auction or to end the private auction. The reserve price will not be disclosed. There will not be a buy-now price for the domain name. Brannans shall have the right to publish the name of any domain sold as well as the respective purchase price on the site or in other places for reference purposes. Details regarding the winning bidders identity will remain confidential unless they default on their commitment to purchase the domain name as promised.

Go big - and good luck!
Bid Amount:*
Buyer's Premium*
If I am the winning bidder, I understand there will be a 15% Buyer's Premium added to my Bid Amount.
Escrow.com Concierge Services*
If I am the winning bidder, I understand there will also be a 1.78% fee for Escrow.com Concierge Services added to my Bid Amount.
Agreement to accept and fund transaction within five business days.*
If I am the winning bidder, I also understand and agree to accept and fund a transaction set up at Escrow.com by Brannan’s Auction Services within five business days for my total Bid Amount plus the 15% Buyer’s Premium plus the 1.78% Escrow Concierge Services (minus my US $25,000 deposit already being held in trust at Escrow.com).
Consent*
I agree to the terms of this auction and the General Brannans Auction Instructions.
BATTERIES.COM DOMAIN AUCTION OVERVIEW This Domain Auction Overview (“Overview”) provides an introduction to the Brannan’s Auction Services (the “Services”) which is a division of Brannans.com LLC (collectively referred to as “Brannans”). The guidelines and explanations set out in this Overview are a part of the Terms of Service (TOS). Your use of the Services is your express consent to the terms set out in this Overview as well as the TOS.

Brannan’s auction objective is to maximize the value of every domain name by giving all interested parties around the globe an opportunity to participate in our auctions. Brannans uses a formal bidding process to fairly evaluate market demand for each domain and give everyone interested an opportunity to bid for and own the domain name.

Batteries.com Auction Announcement
The domain name, Batteries.com, will be sold at auction. Auction services will be provided by Brannans.com. Escrow services will be provided by Escrow.com.

1. Bidder Registration and Agreement
All interested parties must register for the auction at Escrow.com through the link provided at https://batteries.com/. All participants in the auction will need to have their identity verified to comply with US Anti Money Laundering and Combating Financial Terrorism laws . Participants will also be required to place a nominal $25,000 Good Faith Deposit with Escrow.com. The deposit will be non-refundable to the winning bidder, but all other deposits will be refunded to all other bidders once a winning bidder has been announced. Bids will not be accepted without the registration, deposit, and identity verification process. Once your registration is complete and Escrow.com has provided confirmation that the Good Faith Deposit has been provided, you will be able to place a bid online at Brannans.com to use the Services. By placing a bid, you are entering into a legally binding contract to purchase the domain name from the seller if you are the winning bidder.

2. Private Auction
A private, first-price, sealed-bid, reserve auction will start on February 25, 2020 at 12:00 PM EDT as set out in the Auction Announcement and registered bidders will be allowed to make a single, private bid online. Only one bid will be allowed per organization or individual. Bidders will not be able to see offers from any other participants. There will be no opportunity to increase a bid against other bidders as all bids are confidential and only one bid per bidder will be allowed. At 5:00 pm, Eastern Time of each day during the Private Auction, if a bidder places a bid at or over the confidential reserve price, then they will be the winning bidder. While the reserve price is confidential and will not be disclosed to any party, it will be held in trust at Escrow.com and all bids will be verified by Escrow.com as they come in. This ensures that anyone placing a bid at or over the reserve will be a winner. If multiple bidders place bids over the reserve price on the same day, the higher of the bids will be the winning bidder. If no bids are placed over the reserve price, the private auction continues, and all bids remain binding until the end of both private and public auctions. All private bids will remain confidential for the duration of the private auction and the public auction (if necessary). If no bids have been received that are over the reserve price the domain owners have the option to take the highest bid placed or to move forward with the public auction. There will not be a buy-now price for the private domain name. The winning bidder of the private auction will be responsible for their bid price plus a 15% buyer’s premium and all fees due to Escrow.com to secure the transaction (safeguarding both buyer and seller).

3. Public Auction
Due to circumstances beyond our control, the public auction has been postponed indefinately.

4. Private Auction Winner
This section no longer applicable.

5. Other Terms and Conditions
Total Transaction Costs: The winning bidder of the auction will be responsible for their bid price plus a 15% buyer’s premium and all fees due to Escrow.com to secure the transaction (safeguarding both buyer and seller).

Payment Due Date: You agree to submit payment for your purchase within five business days via a transaction that Brannans will set up at Escrow.com. If the funds are not submitted by the deadline, the seller has the right to award the domain name to the second-place bidder, to not sell, or to sell through other means, including the possibility of another auction.

Documentation: Brannans will provide all deal documentation (agreements) related to this transaction.

Domain Transfer: If the domain name sells, it will be placed with Escrow.com as soon as the transaction is funded. Escrow.com will facilitate the transfer of the domain name to the winning bidder.

Financing: It is assumed that the winning bid amount will be paid in its entirety through a single payment. However, at the seller’s sole discretion, if the winning bidder represents an acceptable credit risk, the seller may accept payment over a 2 to 4 year period of time while ensuring all appropriate protections are in place against default, but all terms must be discussed and approved before bidding. This is not available for every auction.

Joint Venture/Partnership: The owners may consider a joint-venture or partnership if the total cash value of the offer meets or exceeds the reserve price and it is the highest bid in the auction. All terms must be arranged before bidding. This is not available for every auction.

Auction Changes: Brannans reserves the right to extend, terminate, or modify auctions for domains from an online private or public auction at any time without notice. All details on this page are unofficial and subject to change without notice.

Publication Rights: Brannans shall have the right to publish the name of any domain sold as well as the respective purchase price on the site or in other places for reference purposes.

Publication of the buyer’s identity shall be expressly prohibited. Details regarding the winning bidder’s identity will remain confidential unless they default on their commitment to purchase the domain name as promised.

Other Terms/Conditions: Each auction may have other specific terms and conditions based on the needs and wishes of our clients.

AS IS Disclaimer: The domain name is being sold as is, without any representations as to trademarks or any competing intellectual property claims. The sellers in each auction will agree that they do not know of any reason why the domain name cannot be sold and used as is, but it is left entirely to any potential buyer or buyer to ensure proper due diligence has been performed in this respect.

Government Regulations and taxes: Buyers are solely responsible for compliance with any federal, state, or local tax laws governing your purchase. It is your responsibility to report and pay any applicable taxes.

Technology Waiver: It is each bidder’s responsibility to monitor the outcome and status of their bids in the online auction website. Brannans is not responsible for any bids that are lost, misdirected, incomplete or illegible, or for failed, partial or garbled computer transmissions, or for technical failures of any kind including, but not limited to, malfunctioning of any network, hardware or software, which may limit a bidder’s ability to participate in the online auction. Proof of sending will not be proof of receipt by Brannans Auctions.

Acknowledgment of TOS: Brannans Auctions is a service provided by Brannans.com, LLC. By submitting a domain for consideration or by participating in a Brannans Auction, you acknowledge that you have read, understand, and agree to all terms and conditions for the Services set out in the TOS.

LIMITATION OF WARRANTY AND LIABILITY: ALL SERVICES BY BRANNANS ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. EXCEPT AS EXPRESSLY SET FORTH HEREIN, BOTH PARTIES DISCLAIM ANY AND ALL REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, ARISING BY OPERATION OF LAW OR OTHERWISE, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NONINFRINGEMENT, AND TITLE, AS WELL AS ANY WARRANTIES ARISING FROM A COURSE OF DEALING, USAGE OR TRADE PRACTICE. BRANNANS DOES NOT WARRANT OR GUARANTY THAT THE SERVICES WILL RESULT IN THE SALE OF THE DOMAIN(S) NOR DOES BRANNANS GUARANTEE THAT THE BROKERAGE SERVICES WILL OPERATE WITHOUT FAULT, ERROR OR INTERRUPTION. EXCEPT FOR ANY DAMAGE CAUSED BY BRANNAN’s GROSS NEGLIGENCE, WILLFUL MISCONDUCT OR RECKLESSNESS, DOMAIN OWNER’S SOLE AND EXCLUSIVE REMEDY FOR FAILURE TO PROVIDE THE SERVICES PROMISED HEREIN IS TO TERMINATE THIS AGREEMENT. EXCEPT AS EXPLICITLY SET FORTH HEREIN, NEITHER PARTY SHALL BE LIABLE TO THE OTHER PARTY FOR ANY SPECIAL, INDIRECT, EXEMPLARY, CONSEQUENTIAL OR PUNITIVE DAMAGES, INCLUDING, WITHOUT LIMITATION, FOR THE LOSS OF DATA, BUSINESS INTERRUPTION OR LOST PROFITS, THAT IN ANY WAY ARISE OUT OF OR RELATE TO THIS AGREEMENT, REGARDLESS OF THE THEORY OF RELIEF, WHETHER OR NOT SUCH PARTY HAS BEEN ADVISED TO THE POSSIBILITY OF SUCH DAMAGES, AND REGARDLESS OF ANY CLAIM OR FINDING THAT A REMEDY SUFFERS A FAILURE OF ITS ESSENTIAL PURPOSE.

Consent Confirmation*
I agree.
You are placing a binding, non-retractable Bid in the private first-price, sealed-bid, reserve auction for Batteries.com. Your Bid remains valid until Brannans announces the end of the Public Auction and the Private Auction (if necessary).

Note: PLEASE MAKE SURE THAT YOU ARE MAKING YOUR BEST OFFER FOR BATTERIES.COM. This is the only bid you will be able to place for the Private Auction. You will not be able to go back and change your bid once it has been submitted.

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