Publicly Discoverable Trophy Domain Name Sales

Here is a list of publicly discoverable trophy domain name sales since 1999. All trophy domain names are also premium domain names, but there is a difference. Trophy domain names are either very short 1-3 character domains or they’re one-word or two-word domains. They are always .COMs.

How strong are trophy domain names in 2019? Stronger than ever. Earlier this year, the 5-letter, 1-syllable, 1-word .com domain name voice.com sold for $30,000,000. Just for the domain name.

They’re also generic in nature. They generally represent category defining keywords (Batteries.com, Career.com, Doctors.com) but they could be animals (Bulldogs.com, Devils.com, Gophers.com) or something else that’s short and memorable (Meme.com, Dojo.com, Canes.com).

(Let us know if you’re interested in any of the trophy domain names listed above.)

What you’ve got to realize is that trophy and premium domain names represent the most valuable indefinite-lived intangible assets of the internet age. They’re valuable pieces of intellectual property that companies use as their corporate identity.

Trophy Domain Name	Selling Price	Year
Cars.com*	$872,000,000	2015
LasVegas.com	$90,000,000	2005
CarInsurance.com	$49,700,000	2010
Vegas.com	$38,000,000	2015
Insurance.com	$35,600,000	2010
VacationRentals.com	$35,000,000	2007
PrivateJet.com	$30,200,000	2012
Voice.com	$30,000,000	2019
Batteries.com	$20,500,000	2007
Bookings.com	$20,000,000	2012
Internet.com	$18,000,000	2009
360.com	$17,000,000	2015
Insure.com	$16,000,000	2009
Fab.com	$15,000,000	2014
Bankaholic.com	$15,000,000	2008
Sex.com	$13,000,000	2010
IRS.com	$12,500,000	2007
Hotels.com	$11,000,000	2001
CardRatings.com	$10,200,000	2008
Fund.com	$10,000,000	2008
Porn.com	$9,500,000	2007
Shoes.com	$9,000,000	2017
Porno.com	$8,900,000	2015
FB.com	$8,500,000	2010
RealEstate.com	$8,500,000	2011
WE.com	$8,000,000	2015
Business.com	$7,500,000	1999
Diamond.com	$7,500,000	2006
Beer.com	$7,000,000	2004
Z.com	$6,800,000	2014
iCloud.com	$6,000,000	2011
Israel.com	$5,900,000	2008
Casino.com	$5,500,000	2003
Slots.com	$5,500,000	2010
Toys.com	$5,100,000	2009
AsSeenOnTv.com	$5,100,000	2000
Snap.com	$5,000,000	2016
SEO.com	$5,000,000	2007
Property.com	$5,000,000	2011
Korea.com	$5,000,000	2000
Clothes.com	$4,900,000	2008
Medicare.com	$4,800,000	2014
IG.com	$4,700,000	2013
Marijuana.com	$4,200,000	2011
GiftCard.com	$4,000,000	2012
Freeport	$4,000,000	2008
YP.com	$3,900,000	2008
HG.com	$3,800,000	2016
MI.com	$3,600,000	2014
Shop.com	$3,500,000	2003
Game.com	$3,400,000	2014
AltaVista.com	$3,300,000	1998
Wine.com	$3,300,000	2003
Software.com	$3,200,000	2005
Whisky.com	$3,100,000	2013
Vodka.com	$3,000,000	2006
Candy.com	$3,000,000	2009
Loans.com	$3,000,000	2000
Wines.com	$2,900,000	2004
Fly.com	$2,900,000	2017
Shopping.de	$2,900,000	2009
CreditCards.com	$2,800,000	2004
KK.com	$2,700,000	2013
Pizza.com	$2,600,000	2008
Social.com	$2,600,000	2011
Tom.com	$2,500,000	1999
Investing.com	$2,500,000	2012
Coupons.com	$2,200,000	2000
Computer.com	$2,100,000	2007
114.com	$2,100,000	2013
Vivo.com	$2,100,000	2016
ETH.com	$2,000,000	2017
Express.com	$2,000,000	2000
Telephone.com	$2,000,000	2000
England.com	$2,000,000	1999
Freedom.com	$2,000,000	2017
37.com	$2,000,000	2014
Savings.com	$1,900,000	2003
Mortgage.com	$1,800,000	2000
Seniors.com	$1,800,000	2007
Fly.com	$1,800,000	2009
Dating.com	$1,800,000	2010
20.com	$1,800,000	2017
Auction.com	$1,700,000	2009
DataRecovery.com	$1,700,000	2008
Branson.com	$1,600,000	2006
Ticket.com	$1,500,000	2009
MarketingToday.com	$1,500,000	2005
Cameras.com	$1,500,000	2006
Russia.com	$1,500,000	2009
Tandberg.com	$1,500,000	2007
eBet.com	$1,400,000	2013
Power.com	$1,300,000	2014
MM.com	$1,200,000	2014
LA.com	$1,200,000	2016
Find.com	$1,200,000	2004
Phone.com	$1,200,000	2003
MyWorld.com	$1,200,000	2017

*Cars.com – Did not trade hands for this amount. The company placed this value on the domain name in SEC filings. They listed it as an indefinite-lived intangible asset.

As you can see, if you’re considering a purchase of a trophy domain name, it’s going to require a significant investment.

When it comes to acquisitions of domain names not for sale, we’ve represented many companies and helped them get the assets they want. You shouldn’t try to make a grab for a domain name of this calibre without retaining the services of a seasoned professional brokerage firm to represent your interests. We have worked with companies of all sizes to help them get the domain name they want. We regularly work with publicly traded companies. We also regularly work with startups ranging from those that are bootstrapped to those that have raised a Series E round.

We also represent domain owners to help them sell their trophy and premium domain names.