What defines a premium domain name?

Premium domain names possess a few distinct characteristics. They are typically only a few letters or one word in length, and have a .COM extension, or TLD. They are highly brandable and memorable, making them ideal for brand association. Renowned examples include Apple.com, Ring.com, Amazon.com, and Flowers.com. Premium domains also have a clean history and have typically been registered for over 20 years.

How do professional domain brokers like Brannans differ from basic buying services?

At Brannans, we are big enough to deliver but small enough to care. With us, you are getting a bespoke, personalized approach to buying or selling your domain name. While basic buying services merely facilitate transactions, professional domain brokers like Brannans.com actively engage with our highly cultivated network of industry connections to help you achieve your domain goals. We conduct thorough research on domain values and employ strategic negotiation techniques, always prioritizing our client’s best interests.

Whereas mass-market buying services offer a standardized service, our commitment is to your success, and our compensation is tied to the successful completion of your domain transaction. It’s the difference between flying coach compared to first class – both can get you to your destination, but one is a lot more comfortable, attentive and stress-free!

Can Brannans help acquire a domain name that’s not currently for sale?

Absolutely! Our expertise lies in identifying and negotiating for domains that aren’t on the market. We have helped many satisfied clients secure the domain they have wanted even if it wasn’t listed for sale at the time. Even if your desired domain is currently held by others, we can negotiate its acquisition, tapping into our global network to connect with decision-makers. Our proactive approach and extensive network enable us to reach out to current domain owners and open discussions for a potential sale, aligning with your strategic brand requirements.

What sets Brannans apart in domain name sales?

Brannans is an industry leader in the sale and acquisition of high-value, premium domain names. Our extensive experience and global reach ensure that we not only sell your domain but do so at its optimal value, targeting the right buyers who appreciate its worth for their branding strategies. To read more about what sets us apart, click here.

How does Brannans determine the value of a potential domain name?

We draw upon years of experience in domain name valuations, analyzing price history for similar domains alongside current market conditions. We also look at factors such as domain length, memorability and relevance to current and emerging industries. This holistic approach ensures that we provide a realistic and advantageous valuation for both buyers and sellers. We will never tell you a figure just because it sounds good – we pride ourselves in the accuracy of our forecasts and sticking to our promises.

What Kind of Support Can I Expect Throughout the Domain Transaction Process?

Expect end-to-end support from our team. From initial consultation to final transaction, we provide guidance, market insights, and handle all the nuances of negotiation and transfer, ensuring a seamless, secure, and successful domain transaction. Whenever you need us, we will be there for you.

How do you ensure confidentiality in domain name transactions?

Confidentiality is a cornerstone of our service. We employ strict protocols to protect the privacy of all parties involved and use state-of-the-art security measures and software to ensure that every aspect of the transaction, from initial discussions to final agreements, is handled with the utmost discretion. Rest assured that your privacy is 100% guaranteed with Brannans.

Can Brannans Assist with Domain Name Portfolio Management?

Yes, we offer comprehensive support in managing domain portfolios. This includes valuation, strategic advice on acquisition or divestment, and insights into optimizing your portfolio for both immediate impact and long-term brand growth. (Please note: Every single domain name in the portfolio must be one-word, .COM or short 2- or 3-letter .COM domain name for us to offer domain name portfolio management services.)

Is the .COM domain extension really superior?

Yes. Despite a wealth of alternative extensions or top-level domains (TLDs) entering the market like .biz, .ai, .tel and so many more, .COM reigns supreme. Human instinct is to type .com at the end of a website name, and that is reflected in the premium valuations that .COM domains sell for. Read more about the power of a .COM domain here.

(Note that the only exception to my blanket advice of using a .COM, always, is in cases where a protected extension like .gov or .edu would be a better fit to prove an organization’s authenticity.)

Can you help me think of a domain name to buy?

Definitely – in fact, business naming support is a service we offer at Brannans. We can help you brainstorm and narrow down on the best domain for your business, and then acquire it for you. If you are looking for a high-value domain name to acquire for investment purposes, we can also help – we have a strong eye for spotting high-value, ultra-premium domain names that can go on to generate a strong return on investment.

Who’s behind Brannans.com?

Brannans was founded by domain name expert David Clements, an internationally-recognized domain broker, speaker and entrepreneur. David is supported by a strong team of domain name experts, who bring together decades of experience to provide the most premium service in the industry. Find out more about our team here.

Are there any domains you won’t sell?

Yes. In fact, we are exclusive and generally only sell premium .COM domain names that are commonly used and easily spelled words in the Oxford English Dictionary. We don’t work with longer domain names or those with other TLDs.

Beyond that, we are not interested in domains containing offensive words or profanity, or anything related to the adult industry. We’re also not interested in any illegal or legal recreational drug domain names. We hold our core principles and values strong at Brannans, and will not compromise on these for the sake of a sale.

Where are you based?

We’re in Atlanta, Georgia in the United States. We’re easy to reach if you’re in America and only a short flight away from DC, Boston, New York, and the flight isn’t too bad to the West Coast, either. If you’re an American citizen or dealing with a domain registered in the US, be careful – not all brokers are located in the US and fall under US laws. If things go wrong, you’re out of luck if your broker is located in the Cayman Islands, Luxembourg, or another tax shelter.

Please note that we have a global client base and work with many clients remotely, too. You don’t have to be based in the US to reach out to us.