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Publicly Discoverable Trophy Domain Name Sales

In Domain News by Brannans.com

Here is a list of publicly discoverable trophy domain name sales since 1999. All trophy domain names are also premium domain names, but there is a difference. Trophy domain names are either very short 1-3 character domains or they’re one-word or two-word domains. They are always .COMs.

How strong are trophy domain names in 2019? Stronger than ever. Earlier this year, the 5-letter, 1-syllable, 1-word .com domain name voice.com sold for $30,000,000. Just for the domain name.

They’re also generic in nature. They generally represent category defining keywords (Batteries.com, Career.com, Doctors.com) but they could be animals (Bulldogs.com, Devils.com, Gophers.com) or something else that’s short and memorable (Meme.com, Dojo.com, Canes.com).

(Let us know if you’re interested in any of the trophy domain names listed above.)

What you’ve got to realize is that trophy and premium domain names represent the most valuable indefinite-lived intangible assets of the internet age. They’re valuable pieces of intellectual property that companies use as their corporate identity.

Trophy Domain Name Selling Price Year
Cars.com* $872,000,000 2015
LasVegas.com $90,000,000 2005
CarInsurance.com $49,700,000 2010
Vegas.com $38,000,000 2015
Insurance.com $35,600,000 2010
VacationRentals.com $35,000,000 2007
PrivateJet.com $30,200,000 2012
Voice.com $30,000,000 2019
Batteries.com $20,500,000 2007
Bookings.com $20,000,000 2012
Internet.com $18,000,000 2009
360.com $17,000,000 2015
Insure.com $16,000,000 2009
Fab.com $15,000,000 2014
Bankaholic.com $15,000,000 2008
Sex.com $13,000,000 2010
IRS.com $12,500,000 2007
Hotels.com $11,000,000 2001
CardRatings.com $10,200,000 2008
Fund.com $10,000,000 2008
Porn.com $9,500,000 2007
Shoes.com $9,000,000 2017
Porno.com $8,900,000 2015
FB.com $8,500,000 2010
RealEstate.com $8,500,000 2011
WE.com $8,000,000 2015
Business.com $7,500,000 1999
Diamond.com $7,500,000 2006
Beer.com $7,000,000 2004
Z.com $6,800,000 2014
iCloud.com $6,000,000 2011
Israel.com $5,900,000 2008
Casino.com $5,500,000 2003
Slots.com $5,500,000 2010
Toys.com $5,100,000 2009
AsSeenOnTv.com $5,100,000 2000
Snap.com $5,000,000 2016
SEO.com $5,000,000 2007
Property.com $5,000,000 2011
Korea.com $5,000,000 2000
Clothes.com $4,900,000 2008
Medicare.com $4,800,000 2014
IG.com $4,700,000 2013
Marijuana.com $4,200,000 2011
GiftCard.com $4,000,000 2012
Freeport $4,000,000 2008
YP.com $3,900,000 2008
HG.com $3,800,000 2016
MI.com $3,600,000 2014
Shop.com $3,500,000 2003
Game.com $3,400,000 2014
AltaVista.com $3,300,000 1998
Wine.com $3,300,000 2003
Software.com $3,200,000 2005
Whisky.com $3,100,000 2013
Vodka.com $3,000,000 2006
Candy.com $3,000,000 2009
Loans.com $3,000,000 2000
Wines.com $2,900,000 2004
Fly.com $2,900,000 2017
Shopping.de $2,900,000 2009
CreditCards.com $2,800,000 2004
KK.com $2,700,000 2013
Pizza.com $2,600,000 2008
Social.com $2,600,000 2011
Tom.com $2,500,000 1999
Investing.com $2,500,000 2012
Coupons.com $2,200,000 2000
Computer.com $2,100,000 2007
114.com $2,100,000 2013
Vivo.com $2,100,000 2016
ETH.com $2,000,000 2017
Express.com $2,000,000 2000
Telephone.com $2,000,000 2000
England.com $2,000,000 1999
Freedom.com $2,000,000 2017
37.com $2,000,000 2014
Savings.com $1,900,000 2003
Mortgage.com $1,800,000 2000
Seniors.com $1,800,000 2007
Fly.com $1,800,000 2009
Dating.com $1,800,000 2010
20.com $1,800,000 2017
Auction.com $1,700,000 2009
DataRecovery.com $1,700,000 2008
Branson.com $1,600,000 2006
Ticket.com $1,500,000 2009
MarketingToday.com $1,500,000 2005
Cameras.com $1,500,000 2006
Russia.com $1,500,000 2009
Tandberg.com $1,500,000 2007
eBet.com $1,400,000 2013
Power.com $1,300,000 2014
MM.com $1,200,000 2014
LA.com $1,200,000 2016
Find.com $1,200,000 2004
Phone.com $1,200,000 2003
MyWorld.com $1,200,000 2017
*Cars.com – Did not trade hands for this amount. The company placed this value on the domain name in SEC filings. They listed it as an indefinite-lived intangible asset.

As you can see, if you’re considering a purchase of a trophy domain name, it’s going to require a significant investment.

When it comes to acquisitions of domain names not for sale, we’ve represented many companies and helped them get the assets they want. You shouldn’t try to make a grab for a domain name of this calibre without retaining the services of a seasoned professional brokerage firm to represent your interests. We have worked with companies of all sizes to help them get the domain name they want. We regularly work with publicly traded companies. We also regularly work with startups ranging from those that are bootstrapped to those that have raised a Series E round.

We also represent domain owners to help them sell their trophy and premium domain names.