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Our Culture

Brannans.com Culture

Our core values include:

  • Respect for every individual
  • Having a fun and healthy lifestyle
  • Giving back to the community
  • Personal and professional growth

As a group, we care passionately about innovation, disruptive technology, education, science, and social responsibility.

We love the challenge, the lifestyle, and the different day to day excitement that each new client brings to us.

We have a thorough understanding of domain names as intellectual property. We find what we do very interesting, and we push ourselves hard to help others achieve their goals.

If you engage our domain acquisition services, our mission becomes one of helping you get the perfect name. One that will deliver your values and promises to new and returning visitors to your website every day.

If you engage us to sell a premium or trophy domain name, our mission will be to help you realize maximum value for your intellectual property.

01 What are premium domain names?

Premium Domain Names are .COM domains that are one-word, two-word, or very short (combinations of two or three letters or numbers). These kinds of domain names are more valuable because they have high visibility, are easy for customers to remember, and thus are easier to associate with your brand. Examples of generic, one-word domains used as brands include Shoes.com (Walmart), Baby.com (Johnson & Johnson), Flowers.com (1-800-Flowers), Gold.com (Kay Jewelers), and Coffee.com (Peet’s Coffee & Tea). For more examples see: corporate owned premium domain names.

Even if the domain you want is owned by another person or company, it still may be available for sale. The owner and registrar of a premium domain name can be located anywhere in the world. The owner could be a corporation, a government, an entrepreneur, or an individual. Whatever the case, we can track down the decision maker and find out if the domain name you want can be purchased.

We really love talking about domain names. Let us know how we can help you.

02 What is the difference between a simple domain buying service and professional domain name brokers and agents?

Simple buying services are not obligated to work or provide the best domain deal for customers. Most often they simply wait for buyers to request a domain. Then they simply contact the domain owner and make your offer. Often you pay a fee no matter what.

Professional domain name broker/agents like Brannans.com are active and proactive. They research similar domains and recent domain sales to determine an approximate market value. Then they advise their client — either a domain buyer or domain seller — on the techniques to complete the domain transaction successfully — always in the client’s best interests. This often requires hours of research and effort and experience and a professional domain broker does not get paid unless the domain transaction is successful.

03 What is a domain broker service?

Done well, a domain name broker becomes your domain agent. This is more than just appraising domains and negotiating the sale. It also means researching and qualifying domain buyers and domain sellers in a global marketplace to ensure the most favorable result. Then it means managing the domain transaction through an insured and accredited domain escrow service — dotting all the i’s and crossing all the t’s.

It also means treating all parties to the domain transaction professionally and with respect with honesty and clear, timely communication. And that is our commitment to you.

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