Domain News And Media: Branding

What is a brand? A lot of people – even those in branding – struggle with answering this question: How do I choose the best name for my company or brand? The real question everyone should start with is really this one: How do I choose the best domain name for my company or brand? …

As the internet has matured, more and more companies – from small businesses to global enterprise organizations – are realizing a fundamental truth of the internet age: the domain name is a vital part of your brand, and it has significant value. Identifying that value and negotiating buy-side acquisitions and sell-side Domain Name transactions is …