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Domain News And Media: Frequent Asked Questions

How to Name Your Company

Posted on: . Category: Branding, Education, Frequent Asked Questions

What to name your company? Every business owner faces this question at some point early on in their journey. For some, it’s an easy decision. But for others, it can present quite a conundrum. Do you use your own name? Do you incorporate some reference to your industry? Or do you throw caution to the …

Are URLs and Domain Names the Same?

Posted on: . Category: .COM, Digital Assets, Education, Frequent Asked Questions

It’s easy to confuse domain names with URLs and just assume they’re the same thing. After all, both appear in the same place (at the search bar on the top of your webpage) and serve as some marker of a website’s virtual address. But they’re actually two different things, as this short guide explains. What …

We Use Escrow.com To Protect Everyone At The Table

Posted on: . Category: Frequent Asked Questions

We use Escrow.com to protect everyone at the table. Escrow.com has has been in business for 20 years and they have processed over $4 billion USD in transactions. Escrow.com is licensed, bonded, insured and they regularly get audited by several independent agencies. It is the safest payment method for domain transactions. They hold funds in a trust …

01 What are premium domain names?

Premium Domain Names are .COM domains that are one-word, two-word, or very short (combinations of two or three letters or numbers). These kinds of domain names are more valuable because they have high visibility, are easy for customers to remember, and thus are easier to associate with your brand. Examples of generic, one-word domains used as brands include Shoes.com (Walmart), Baby.com (Johnson & Johnson), Flowers.com (1-800-Flowers), Gold.com (Kay Jewelers), and Coffee.com (Peet’s Coffee & Tea). For more examples see: corporate owned premium domain names.

Even if the domain you want is owned by another person or company, it still may be available for sale. The owner and registrar of a premium domain name can be located anywhere in the world. The owner could be a corporation, a government, an entrepreneur, or an individual. Whatever the case, we can track down the decision maker and find out if the domain name you want can be purchased.

We really love talking about domain names. Let us know how we can help you.

02 What is the difference between a simple domain buying service and professional domain name brokers and agents?

Simple buying services are not obligated to work or provide the best domain deal for customers. Most often they simply wait for buyers to request a domain. Then they simply contact the domain owner and make your offer. Often you pay a fee no matter what.

Professional domain name broker/agents like Brannans.com are active and proactive. They research similar domains and recent domain sales to determine an approximate market value. Then they advise their client — either a domain buyer or domain seller — on the techniques to complete the domain transaction successfully — always in the client’s best interests. This often requires hours of research and effort and experience and a professional domain broker does not get paid unless the domain transaction is successful.

03 What is a domain broker service?

Done well, a domain name broker becomes your domain agent. This is more than just appraising domains and negotiating the sale. It also means researching and qualifying domain buyers and domain sellers in a global marketplace to ensure the most favorable result. Then it means managing the domain transaction through an insured and accredited domain escrow service — dotting all the i’s and crossing all the t’s.

It also means treating all parties to the domain transaction professionally and with respect with honesty and clear, timely communication. And that is our commitment to you.

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